Apple CEO, Tim Crook, recently discussed the technology giant’s plans to foray into the automotive market. This was for the first time he was talking about it after years of working in secret on an exclusive car project. Talking to media agency, Cook stated that they are focusing especially on autonomous systems, since they find it very important as it is a core technology. “This is probably one of the most challenging artificial intelligence (AI) projects,” he claimed, terming it as “the mother of all artificial intelligence projects.”
Initially Apple was focusing on producing its own car but it revaluated its ambitions last year in an effort to prioritize the fundamental technology for autonomous driving. It hired over 1,000 engineers to work on this ambitious project, named Titan, in 2014. The telecom giant has gained a permit to test three self-driving sports-utility vehicles from the California Department of Motor Vehicles (CDMV) in April this year. For at least a year, nearly half-a-dozen vehicles had been testing the autonomous technology secretively on public roads in California.
Large Pool of Technology Firms Foraying in Auto Industry
Nowadays, with the increasing prospect of self-driving automatic cars, a large pool of technology firms are increasingly venturing into the auto industry. For instance, Alphabet’s Waymo has recently partnered with Lyft and Fiat to develop this technology. Apart from this, many leading automobile manufacturers, including General Motors and BMW, have opened or are in the process of opening Silicon Valley offices and are investing huge sums to acquire autonomous automobile startups.